Registration for Innovate Local Webinar:
How Mediahuis’ is figuring out what young audiences will pay for, and what they are learning

Liesbeth Nizet, Head of Future Audiences Monetization at Mediahuis, is – as far as she’s aware – peerless in the news publishing industry. She’s never met anyone with the job she has. Her role was created in September 2024, as part of Mediahuis’ strategy to future proof the organisation leading up to 2030 and beyond. Nizet’s job encompasses all types of monetization, but in this webinar we’re mainly going to focus on her work to meet GenZ where they are in terms of willingness to pay for news. Part of it is about teams and product – Mediahuis has set up a newsroom of GenZ editors. Part of it is really getting to the bottom of how young people consume news, what they respond to and why.