Registration for Innovate Local Webinar:
How Mensagem de Lisboa speaks to young people through its community journalism

Presented by Catarina Carvalho, Founder & Editor, Mensagem de Lisboa, Portugal

When Mensagem de Lisboa was born in 2020, the founders did not set out to attract younger readers specifically. Yet something at the heart of the project made them come. The fact that the community journalism the team produces and publishes is focused on local people – neighbours, if you like – rather than any institutions they may represent – is key, according to founder Catarina Carvalho.  A clear Instagram strategy, events and a new live streamed show all help get the journalism in front of all age groups. The newsroom is young (five of the eight journalists are under 30) and horizontal – everyone is empowered to work on stories they feel are important. Carvalho joins us to talk about the work behind this beacon of community journalism and why it speaks to young people.