Modules
Newsroom Transformation Middle East 2021 - course summary
May 18 - Paid news content and what it means for the newsroom
- Introductions and overview
- Why paid content succeeds even in competitive markets
- Is your organisation truly digital? (If not, what to do about it)
- Planning for strategic change
- First-mover advantage
- Interview with guest expert
June 1 - Data and what it can achieve
- Data accuracy and integrity
- Target groups and segmentation
- KPIs and ‘North Star’ metrics
- Data in the newsroom
- Interview with guest expert
June 15 - Customer-centric re-orientation
- Paywalls (metered, freemium, hybrid) and registration
- Content audits and premium value
- The effects of reader revenue in the newsroom (importance of trust and transparency)
- Print organisation vs digital organisation
- Interview with guest expert
- Planning and starting participant projects
June 19 Experiment to innovate
- Paid content is a major change management programme
- How to plan change and reallocate resources
- Agility: test, learn and quality-control experiments
- Changing newsroom culture
- Interview with guest expert
- Participant projects update
Product development and talent management
- User journey from reader to subscriber
- Developing product portfolio
- Building social media into strategy
- Talent recruitment and management
- Presentation of participant projects (1)
July 27 - Content marketing and retention
- Reader conversion journey and on-boarding
- Retention (and role of editorial)
- Preventing churn
- Participant project presentations (2) and
wrap-up
CONNECT WITH US
We are happy to answer any questions
Mechthild SchimpfDirector Middle East, WAN-IFRAFrankfurt am Main, Germany
META NAVIGATION
META NAVIGATION
© 2020 WAN-IFRA - World Association of News Publishers