(UTC+01:00) Amsterdam, Berlin, Bern, Rome, Stockholm, Vienna
PROGRAMME
The programme contains:
Up-to-date knowledge and insight into how the world’s leading newsrooms transform into the 21st century
Skills to develop a new editorial and business strategy and plan a content portfolio that fits different digital business models such as advertising and reader revenue; practical frameworks and best practices to attract, engage and retain audiences, and build relationships with subscribers
Ready-to-implement proposals of new editorial products and services
Understanding waves of disruption to news media
Developing an
integrated editorial and business vision for the news organisation and a content portfolio that supports the
needs of different revenue streams (including advertising);
Defining target
audiences and planning audience development for acquisition, activation,
engagement and retention. It will focus on new product development in
cooperation with relevant parts of the organisation;
Identifying the new operational skills and
capabilities needed to deliver the editorial strategy. It will equip
participants to plan new workflows and adjust newsroom resources to execute on
a new strategy.\
CONNECT WITH US We are happy to answer any questions